Please use this identifier to cite or link to this item:
http://arks.princeton.edu/ark:/88435/dsp01v405sd62t| Title: | Advertising mail: A brief history |
| Contributors: | Lynch, Jenny |
| Keywords: | Advertising—Mail-order business—History Postal service—United States—History |
| Issue Date: | Aug-2021 |
| Publisher: | United States Postal Service |
| Place of Publication: | Washington, D.C. |
| Description: | Advertisements were first granted a special, low postage rate in 1845 — previously, they were charged the same postage rates as letters. In 1863, when mail was divided into classes, advertising mail fell into the third class. Although some mailers sent advertisements via First-Class Mail (as letters), most advertising matter was sent via third-class mail — called Standard Mail beginning in 2001, and USPS Marketing Mail since 2017. This paper explores the history of USPS Marketing Mail, which in 2005 eclipsed First-Class Mail to become the largest mail class. |
| URI: | http://arks.princeton.edu/ark:/88435/dsp01v405sd62t |
| Related resource: | https://about.usps.com/who/profile/history/pdf/advertising-mail-history.pdf |
| Appears in Collections: | Monographic reports and papers (Publicly Accessible) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| advertising-mail-history.pdf | 1.57 MB | Adobe PDF | View/Download |
Items in Dataspace are protected by copyright, with all rights reserved, unless otherwise indicated.