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http://arks.princeton.edu/ark:/88435/dsp01ms35tc80s
Title: | Technological Gender Socialization: Examining Gender Representation and Reinforcement through the YouTube Kids Recommendation System |
Authors: | Shawa, Tara |
Advisors: | Stewart, Brandon |
Department: | Sociology |
Certificate Program: | Center for Statistics and Machine Learning Program in Gender and Sexuality Studies Program in Technology & Society, Technology Track |
Class Year: | 2022 |
Abstract: | The focus of this thesis lies in the intersection between childhood gender socialization, media effects, and digital technology. The research question is twofold: first, how is gender represented in content on the YouTube Kids platform? And second, to what extent does the recommendation system reinforce these gendered representations? To address these questions, I begin with a review of literature in the key fields that intersect on this topic. I start with gender theory and childhood socialization theory, then media effects and digital media, and lastly the platform through which they convene: YouTube Kids. Grounded in this cumulative knowledge, I conduct a mixed-method analysis, comprised of qualitative case studies and quantitative content analysis, to examine representations of gender and their potential exacerbation throughout various types of content. I find that gendered representations on YouTube Kids reflect normative constructions of gender, and that there is potential for the platform’s recommendation system to suggest increasingly gendered content to users. |
URI: | http://arks.princeton.edu/ark:/88435/dsp01ms35tc80s |
Type of Material: | Princeton University Senior Theses |
Language: | en |
Appears in Collections: | Sociology, 1954-2023 |
Files in This Item:
File | Description | Size | Format | |
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SHAWA-TARA-THESIS.pdf | 1.7 MB | Adobe PDF | Request a copy |
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