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http://arks.princeton.edu/ark:/88435/dsp014b29b913g| Title: | The racial bias in retail study |
| Contributors: | Pittman Claytor, Cassi Crockett, David Dunlap Fowler, Whitney Raspberry, Patricia |
| Keywords: | Racial profiling in law enforcement—United States Minority consumers Race discrimination—United States Stores, Retail—Security measures—United States |
| Issue Date: | Dec-2020 |
| Publisher: | Sephora |
| Place of Publication: | San Francisco |
| Description: | Retail is one of society’s most interactive institutions — with millions of people from all different backgrounds crossing paths daily. These interactions bring a range of possibilities: highs and lows, positive and negative experiences, connection and misunderstanding, and often, instances of racial bias and the feeling of unfair treatment. In fact, racial bias is so pervasive in retail that according to a 2018 Gallup study significantly more Black shoppers reported experiencing unfair treatment in a store within a 30-day period than at work, in dealings with the police, or at a restaurant, bar, theater, or some other entertainment venue. The Sephora-commissioned study was conducted over a year-long period, beginning in the Fall of 2019 and ending in late 2020, included both primary and secondary research. The research consists of analysis of academic literature, a deep dive into why and how racial bias shows up in retail today, and interviews, both online and virtual, with shoppers and retail employees across the United States. The study explores the disparate experiences in retail across race and includes insights on socioeconomic status, gender, and more. The goal of the research is to call attention to the inequities of retail shopping experiences for consumers and more importantly, identify actionable solutions to galvanize change. |
| URI: | http://arks.princeton.edu/ark:/88435/dsp014b29b913g |
| Related resource: | https://virtuall-assets.s3.us-east-2.amazonaws.com/SRBeBF01072021.pdf |
| Appears in Collections: | Monographic reports and papers (Publicly Accessible) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| RacialBiasinRetailStudy.pdf | 1.34 MB | Adobe PDF | View/Download |
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