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http://arks.princeton.edu/ark:/88435/dsp013n204232m| Title: | Google analytics alternatives : a guide to navigating the world of options beyond Google |
| Contributors: | Packer, Jason |
| Keywords: | Google Analytics web analytics marketing tools product analytics |
| Issue Date: | 13-Feb-2023 |
| Publisher: | Quantable, LLC |
| Description: | Google Analytics (GA) has been the predominant analytics tool since its launch in 2005 and is so entrenched, it's become synonymous with the term "web analytics." Google has also helped move the field from its roots in IT towards marketing. However, on July 1, 2023, this era will come to an end, as Google Analytics Universal Analytics (UA) will no longer process new data. Six months after that, access to historical data within UA will also disappear. This guide looks at some of the most popular alternatives to Google Analytics and create a decision-making framework to select a new solution. Instead of declaring a single best solution, it'll inform you of the available options and how to choose between them. |
| URI: | http://arks.princeton.edu/ark:/88435/dsp013n204232m |
| ISBN: | 9798987124529 |
| Appears in Collections: | Monographic reports and papers (Access Limited to Princeton) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| google-analytics-alternatives-20230213.pdf | 17.6 MB | Adobe PDF | View/Download |
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