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http://arks.princeton.edu/ark:/88435/dsp012227ms90n| Title: | Media content analysis |
| Keywords: | Gay men in mass media—Jamaica Lesbians in mass media—Jamaica Bisexuals in mass media—Jamaica Transgender people in mass media—Jamaica |
| Issue Date: | Aug-2021 |
| Publisher: | J-FLAG / Equality Jamaica |
| Place of Publication: | Kingston, Jamaica |
| Description: | J-FLAG is the leading human rights and social justice organization advocating for the rights and well-being of lesbian, gay, bisexual and transgender (LGBT) Jamaicans. Through its twenty (20) years of work, the representation of LGBT issues in the media have either been a significant aide or hindrance to our work. Media plays a very important role in setting the agenda. This agenda setting function determines what issues are focused on by media organisations and subsequently what is published. This also means that the media plays a significant role in helping the public form views and opinions on respective issues. It is no different when it comes to LGBT-related issues. Over the years, the media’s representation of the LGBT people has been less than favourable with stories being published which perpetuate stereotypes and reinforce the negative attitudes Jamaicans have towards the community. While tolerance towards the LGBT community have gradually improved and the media has improved on its reporting of issues, stories that portray the LGBT community in a negative light continued to be dominant up to 2019. This media content analysis (MCA) will assess the headlines and content of articles published over the last five years to objectively determine how media coverage of LGBT-related issues have been covered over the period. Specifically, the MCA will look at how articles around issues affecting the LGBT community have been framed as well identify the dominant narratives and trends, shifts in the reportage of the stories and possible factors which have contributed to these trends. Consequently, the challenges in media reporting will be identified, so that efforts to sensitise the media in that regard can take place as well as to make clear the role LGBT people play in shaping their own narratives. |
| URI: | http://arks.princeton.edu/ark:/88435/dsp012227ms90n |
| Related resource: | https://www.equalityjamaica.org/wp-content/uploads/2021/08/Media-Content-Analysis.pdf |
| Appears in Collections: | Monographic reports and papers (Publicly Accessible) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Media-Content-Analysis.pdf | 8.32 MB | Adobe PDF | View/Download |
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