Skip navigation
Please use this identifier to cite or link to this item:
Title: Cracking Open the Black Box of Online Advertising to Obtain User Browsing Histories
Authors: Wang, Katherine
Advisors: Mayer, Jonathan
Department: Computer Science
Class Year: 2020
Abstract: The collection of personal data in targeted advertising raises privacy concerns. In this paper, we explore single-user targeting and exploit advertiser capabilities to obtain user browsing histories. We investigate the features of 57 demand-side platforms, develop a threat model, and implement a proof-of-concept attack. We find that our attack is successful on 52.6% of Alexa Top 200 sites that sell ad space. We demonstrate that by selling ads, publishers inadvertently sell user data.
Type of Material: Princeton University Senior Theses
Language: en
Appears in Collections:Computer Science, 1988-2020

Files in This Item:
File Description SizeFormat 
WANG-KATHERINE-THESIS.pdf1.09 MBAdobe PDF    Request a copy

Items in Dataspace are protected by copyright, with all rights reserved, unless otherwise indicated.