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Title: State-of-the-Art Demographics. An Evaluation of Emerging Demographic-Related Research Techniques that May Prove Helpful to Marketers in Determining a Target Audience for Advertising Concentration and Cost-Effective Marketing Strategies
Authors: Hoyt, John Richards
Department: Economics
Class Year: 1985
Extent: 125 Pages
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact
Type of Material: Princeton University Senior Theses
Appears in Collections:Economics, 1927-2023

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