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dc.contributorPrentice, Deborah-
dc.contributor.advisorCooper, Joel-
dc.contributor.authorKarbowicz, Devin-
dc.description.abstractThe purpose of this thesis was to simultaneously test a new theoretical model, vicarious hypocrisy, which has been shown to produce changes in people’s sunblock usage attitudes and behavior, and to apply this model to another important health domain, dental hygiene. Across three online studies, I examined how exposure to a target’s hypocritical flossing behavior influenced participants’ own flossing attitudes and behavior. I hypothesized that knowledge of the target’s relationship to participants’ personal and/or social identities would influence participants’ experiences of vicarious hypocrisy. All three studies failed to confirm this hypothesis. The discussion considers whether feelings of vicarious hypocrisy can be created through online experiments and suggests future directions for research on vicarious hypocrisy. Keywords: attitudes, cognitive dissonance, flossing, health, hypocrisy, selfexpansion theory, social identity theory, vicariousen_US
dc.format.extent76 pagesen_US
dc.titleThe Effect of People’s Personal and Social Identities on Their Experiences of Vicarious Hypocrisyen_US
dc.typePrinceton University Senior Theses-
dc.rights.accessRightsWalk-in Access. This thesis can only be viewed on computer terminals at the <a href=>Mudd Manuscript Library</a>.-
Appears in Collections:Psychology, 1930-2021

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