Clothing, Culture, and Consumerism: An Anthropological Analysis of Fast Fashion

Abstract

This thesis explores the rise of the fast fashion and consumerism, examining the negative impacts on the environment and human rights. The essay explores how the Industrial Revolution contributed to the start of this epidemic by introducing new manufacturing technologies, mass production, and global transportation, leading to the rapid growth of the fashion industry. Additionally, the paper considers the role of advertising and social media in promoting fast fashion and driving consumer demand. Through a comprehensive analysis of the fast fashion industry, the research examines the social, economic, and environmental impacts of this industry, particularly regarding labor exploitation and environmental degradation. The thesis highlights the importance of taking action to address the negative impacts of fast fashion and to promote more sustainable and equitable practices within the fashion industry.