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http://arks.princeton.edu/ark:/88435/dsp015d86p077q| Title: | Testing the Curvilinear Response Pattern to DTC Advertising |
| Authors: | Hovnanian, Garo |
| Advisors: | Cooper, Joel |
| Department: | Psychology |
| Class Year: | 2004 |
| Extent: | 115 Pages |
| Format: | Contains color or special media |
| Other Identifiers: | 17366 |
| URI: | http://arks.princeton.edu/ark:/88435/dsp015d86p077q |
| Location : | This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu. |
| Type of Material: | Princeton University Senior Theses |
| Appears in Collections: | Psychology, 1930-2023 |
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