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Please use this identifier to cite or link to this item: http://arks.princeton.edu/ark:/88435/dsp011c18df88r
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dc.contributorFiske, Susan-
dc.contributor.advisorCooper, Joel-
dc.contributor.authorNam, Hyunsu-
dc.date.accessioned2013-07-19T15:05:06Z-
dc.date.available2013-07-19T15:05:06Z-
dc.date.created2013-04-08-
dc.date.issued2013-07-19-
dc.identifier.urihttp://arks.princeton.edu/ark:/88435/dsp011c18df88r-
dc.description.abstractPrior research has shown that when individuals with strong prior attitudes encounter ambiguous evidence, they use heuristical thinking on attitude congruent components of the evidence, while using elaborative thinking on attitude incongruent components. This leads them to biased assimilation, in which they judge attitude congruent portions as more convincing. As a result, attitude polarization, or shift of attitudes in the direction of initial attitudes, occurs. In this study, I examined the effect of mood induction on biased assimilation and attitude polarization. Data show that negative mood increases motivation to elaborate and thus, reduce biased assimilation. No evidence of attitude polarization was found.en_US
dc.format.extent58 pagesen_US
dc.language.isoen_USen_US
dc.titleEffect of Mood Induction on Attitude Polarizationen_US
dc.typePrinceton University Senior Theses-
pu.date.classyear2013en_US
pu.departmentPsychologyen_US
pu.pdf.coverpageSeniorThesisCoverPage-
dc.rights.accessRightsWalk-in Access. This thesis can only be viewed on computer terminals at the <a href=http://mudd.princeton.edu>Mudd Manuscript Library</a>.-
pu.mudd.walkinyes-
Appears in Collections:Psychology, 1930-2021

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