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Title: History of the Quaker Oats Company Examined Psychologically with Special Emphasis on Advertising, Selling, and Marketing Techniques Employed, and Interpretation of These in Light of the Modern Psychology of Advertising, Selling, Marketing
Authors: Clark, Alan William
Department: Psychology
Class Year: 1941
Extent: 66 Pages
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact
Type of Material: Princeton University Senior Theses
Appears in Collections:Psychology, 1930-2016

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