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Title: A Perscription for Profit? An Evaluation of the Pharmaceutical Industry's Response to Direct-to-Consumer Advertising
Authors: Erdman, Anne L.
Advisors: Rossi-Hansberg, Esteban
Department: Economics
Class Year: 2007
Extent: 117 Pages
Other Identifiers: 21465
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact
Type of Material: Princeton University Senior Theses
Appears in Collections:Economics, 1927-2017

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