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Title: Advertising, Attitudes, and Behaviors: Matching Consumer Personality Traits and Advertisement Types Using Introversion and Extroversion
Authors: Collins, Wendy Beth
Department: Psychology
Class Year: 1990
Extent: 96 Pages
Other Identifiers: 643
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact
Type of Material: Princeton University Senior Theses
Appears in Collections:Psychology, 1930-2017

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