Skip navigation
Please use this identifier to cite or link to this item:
Title: Controlling the Conversation: The Role of Social Media in Today's Business World
Authors: Ellis, Samantha
Advisors: Vertesi, Janet
Department: Sociology
Class Year: 2013
Abstract: Throughout this thesis I will dissect the language that is utilized to discuss social media in the business space. I will investigate various theories, content analyses, and dissected interviews to demonstrate how social media relinquishes a notion of control on consumers in the business space. Even though social media has other purposes and uses, I will be looking at the technology specifically with respect to business and how social media is evolving in the business world.
Extent: 112 pages
Access Restrictions: Walk-in Access. This thesis can only be viewed on computer terminals at the Mudd Manuscript Library.
Type of Material: Princeton University Senior Theses
Language: en_US
Appears in Collections:Sociology, 1954-2017

Files in This Item:
File SizeFormat 
Ellis Samantha Sr Thesis 2013.pdf545.05 kBAdobe PDF    Request a copy

Items in Dataspace are protected by copyright, with all rights reserved, unless otherwise indicated.