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Please use this identifier to cite or link to this item: http://arks.princeton.edu/ark:/88435/dsp01mk61rh04c
Title: Controlling the Conversation: The Role of Social Media in Today's Business World
Authors: Ellis, Samantha
Advisors: Vertesi, Janet
Department: Sociology
Class Year: 2013
Abstract: Throughout this thesis I will dissect the language that is utilized to discuss social media in the business space. I will investigate various theories, content analyses, and dissected interviews to demonstrate how social media relinquishes a notion of control on consumers in the business space. Even though social media has other purposes and uses, I will be looking at the technology specifically with respect to business and how social media is evolving in the business world.
Extent: 112 pages
URI: http://arks.princeton.edu/ark:/88435/dsp01mk61rh04c
Access Restrictions: Walk-in Access. This thesis can only be viewed on computer terminals at the Mudd Manuscript Library.
Type of Material: Princeton University Senior Theses
Language: en_US
Appears in Collections:Sociology, 1954-2016

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