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Title: The Effect of Manipulation Directed at the Consumer's Self-Concept on Attitude Change towards a Product Image
Authors: Magnus, Thomas B.
Department: Psychology
Class Year: 1977
Extent: 41 Pages
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact
Type of Material: Princeton University Senior Theses
Appears in Collections:Psychology, 1930-2016

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