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Title: The Backlash Effect in Negative Political Advertising: A Manifestation of the Black-Sheep Effect?
Authors: Meerschwam, Aviva C.
Advisors: Chaiken, Shelly
Department: Psychology
Class Year: 2002
Extent: 56 Pages
Other Identifiers: 15380
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact
Type of Material: Princeton University Senior Theses
Appears in Collections:Psychology, 1930-2016

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