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Please use this identifier to cite or link to this item: http://arks.princeton.edu/ark:/88435/dsp019c67wn414
Title: Unexpected Effects of Brand Logo Fluency Manipulations on Consumer Decision Making
Authors: Wolpe, Catherine M.
Advisors: Oppenheimer, Daniel
Department: Psychology
Class Year: 2008
Extent: 46 Pages
Format: Contains color or special media
Other Identifiers: 22473
URI: http://arks.princeton.edu/ark:/88435/dsp019c67wn414
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu.
Type of Material: Princeton University Senior Theses
Appears in Collections:Psychology, 1930-2016

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