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Title: Effectiveness of Omission and Addition Advertising: Do Consumers Follow Gircean Maxims of Conversation When Reading Ads
Authors: Brown, Stephen
Advisors: Glucksberg, Sam
Department: Psychology
Class Year: 1993
Extent: 44 Pages
Other Identifiers: 3632
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact
Type of Material: Princeton University Senior Theses
Appears in Collections:Psychology, 1930-2017

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