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|Title:||The Princeton Study: A Comparison of the Sales Effectiveness of Television Advertising and Magazine Advertising|
|Authors:||Grady, George William|
|Location :||This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact firstname.lastname@example.org.|
|Type of Material:||Princeton University Senior Theses|
|Appears in Collections:||Psychology, 1930-2016|
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