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Please use this identifier to cite or link to this item: http://arks.princeton.edu/ark:/88435/dsp0176537191k
Title: The Princeton Study: A Comparison of the Sales Effectiveness of Television Advertising and Magazine Advertising
Authors: Grady, George William
Department: Psychology
Class Year: 1951
URI: http://arks.princeton.edu/ark:/88435/dsp0176537191k
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu.
Type of Material: Princeton University Senior Theses
Appears in Collections:Psychology, 1930-2016

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