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Title: The Evolution of Market Research: Market Researcher’s Perception of Culture and Utilization of Anthropological Methodology
Authors: Peff, Catherine F.
Advisors: Rosen, Lawrence
Department: Anthropology
Class Year: 2007
Extent: 68 Pages
Other Identifiers: 21147
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact
Type of Material: Princeton University Senior Theses
Appears in Collections:Anthropology, 1961-2017

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