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Title: Psychological Principles of Advertising Supplemented by an Original Survey of the Underlying Reasons for Soap Preference
Authors: Reeves, Robert Percy Thomas
Department: Psychology
Class Year: 1949
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact
Type of Material: Princeton University Senior Theses
Appears in Collections:Psychology, 1930-2016

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