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Title: Putting the "Wonder" in Wonderbread: Verbal Overshadowing and the Persuasive Power of Peripherally Routed Advertising
Authors: Tamalonis, Kate M.
Advisors: Cohen, Jonathan D.
Department: Psychology
Class Year: 2000
Extent: 115 Pages
Format: Contains color or special media
Other Identifiers: 11880
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact
Type of Material: Princeton University Senior Theses
Appears in Collections:Psychology, 1930-2017

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