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Please use this identifier to cite or link to this item: http://arks.princeton.edu/ark:/88435/dsp011r66j169n
Title: Advertising's Implied Claims: An Assessment of Their Potential to Mislead Consumers
Authors: Sweitzer, Julia E.
Advisors: Treisman, Anne M.
Department: Psychology
Class Year: 1995
Extent: 49 Pages
Other Identifiers: 6520
URI: http://arks.princeton.edu/ark:/88435/dsp011r66j169n
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu.
Type of Material: Princeton University Senior Theses
Appears in Collections:Psychology, 1930-2016

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