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http://arks.princeton.edu/ark:/88435/dsp018336h2414| Title: | Effectiveness of Omission and Addition Advertising: Do Consumers Follow Gircean Maxims of Conversation When Reading Ads |
| Authors: | Brown, Stephen |
| Advisors: | Glucksberg, Sam |
| Department: | Psychology |
| Class Year: | 1993 |
| Extent: | 44 Pages |
| Other Identifiers: | 3632 |
| URI: | http://arks.princeton.edu/ark:/88435/dsp018336h2414 |
| Location : | This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu. |
| Type of Material: | Princeton University Senior Theses |
| Appears in Collections: | Psychology, 1930-2023 |
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